On the 7th of March, 2014, the original, natural and ethical beauty brand The Body Shop, launched S.H.E. – SUPPORT HER EDUCATION, a campaign aimed at educating 100 girls in need, in association with Food for Life Vrindavan (FFLV) and I was invited to be a part of the event which was held at the Central Atrium in Select Citywalk, New Delhi.
The Campaign is being endorsed by famous Bollywood actor and philanthropist ‘Vivek Oberoi’.
Education is one of the most critical areas of empowerment for women which is needed today.
On an average, women receive only 1.8 years of schooling in India. 53% of girls in the age group of 5 to 9 years are illiterate. Offering girls basic education is one sure way enabling them to make genuine choices over the kinds of lives they wish to lead. An educated woman has the skills, information and self-confidence that she needs to be a better parent, worker and citizen.
S.H.E. – SUPPORT HER EDUCATION is an endeavor to highlight girls’ education as one of the crucial and sensitive issues of today. This one year long campaign will raise funds, through the 100+ stores of The Body Shop India. These funds will support the education, food & healthcare of 100 underprivileged girls.
Speaking on the occasion, Ms. Shriti Malhotra, COO – The Body Shop India, says “As a company, we hold our values very dear to us. We hope to inspire long term change as we firmly believe that business should be about responsibility and public good. Through S.H.E – SUPPORT HER EDUCATION, we hope to give these 100 girls an equal access to good quality education and healthcare. This campaign is also very special as this is the first time we are executing an India specific campaign to help local communities in need. “
Talking about bringing Vivek Oberoi on board for this initiative, Ms. Shriti Malhotra says, “We are extremely delighted that Vivek could partner with us for this noble cause. Vivek is highly recognized for his charity work and is truly an inspiring individual. His passion for the betterment of society resonates very well with the brand. “
Agreeing with Ms. Malhotra, celebrated actor Vivek Oberoi adds, “Educating girls and young women is not only one of the biggest moral challenges of our country, it is also a necessary investment for a peaceful and poverty-free world. I feel privileged to be associated with this campaign and I’m thrilled to partner with an ethical and socially conscious brand such as The Body Shop.
Nikunja Vasini, Co-founder of FFLV says, “This initiative aims to contribute towards the betterment and upliftment of the girl child empowerment and getting them an avenue to establish their individual identities. We are very pleased to partner with The Body Shop and thankful to Vivek Oberoi for supporting this major cause. We are sure this fantastic beginning to the launch of S.H.E – SUPPORT HER EDUCATION campaign will encourage more people to join and support.”
Through the 100+ stores of The Body Shop India, funds will be raised to support the education of 100 underprivileged girls. Every customer will be requested to donate a small amount of Rs 10 with their purchase. You can also donate by shopping online at http://www.thebodyshop.in/ .
|The store had the theme of a school, I loved the display that day.|
*Pictures that are not watermarked are not owned by me.
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